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15 strategies for global business expansion in Indonesia

15 strategies for global business expansion in Indonesia

Global business expansion involves strategically expanding operations beyond the home country to tap into new markets, reach a broader customer base, increase sales, and achieve global growth. While international expansion offers numerous benefits, it is crucial to understand both this strategy’s potential rewards and challenges.

In this article, we will explore the benefits of global expansion and provide 15 practical strategies to guide your business toward successful international growth.

Benefits of global expansion for business

Expanding into international markets offers several advantages for businesses of all sizes. By venturing into foreign territories, companies can extend their customer base, access new sources of revenue, enhance brand recognition, and tap into global talent. The potential for growth and expansion is significant when businesses enter new markets and adapt their products or services to meet the needs of diverse customers.

15 strategies for global business expansion

It is essential to employ effective strategies to ensure a seamless transition and maximize the chances of success in international markets. Here are 15 strategies to consider when expanding your business globally:

It is essential to employ effective strategies to ensure a seamless transition and maximize the chances of success in international markets. Here are 15 strategies to consider when expanding your business globally:

1. Finding the right partner

Establish long-term relationships with local partners who deeply understand the target market dynamics. Avoid transactional approaches that may harm brand perception during the initial stages of global expansion.

2. Know your market

Conduct comprehensive market research to analyze the Total Addressable Market (TAM) and the Serviceable Addressable Market (SAM). Collaborate with reliable local experts well-versed in local promotion and sales channels.

3. Tailor to your customers

Understand the market dynamics, language, cultural aspects, and purchasing habits of the target market. Customize your product or service accordingly. Leveraging the expertise of a local partner can be advantageous in navigating potential challenges.

4. Consider cultural disparities

Go beyond language barriers and consider cultural differences when adapting your product or service for international markets. Adjust your go-to-market strategy to ensure your brand resonates as an insider rather than an outsider.

5. Establish a diverse team

Build a team of local resources who can understand, enter, and expand in the foreign market. Explore partnerships, alliances, and direct hiring. Connect with leaders in country-specific industry associations for valuable insights.

6. Investigate the language skills of potential team members

Prioritize researching the target country’s language proficiency and purchasing power or GDP per capita. Gathering specific data will help assess your product’s likely acceptance or penetration rate in the international market.

7. Ensure accessibility across borders

Guarantee availability across various time zones to provide excellent customer service. Establish remote offices with local speakers in different jurisdictions to address language and response time concerns.

8. Determine product value on an international scale

Instead of using the broad term “international,” focus on identifying regions, countries, or communities where your product or service aligns best. Develop cultural connections and understand unique needs to create a global growth strategy.

9. Understand customs and culture

Determine the demand for your product and service in the target country. Research comprehensively on the local population’s customs, culture, and desires. Effectively communicate using a language familiar to them and expand only after understanding crucial differences.

10. Conduct market research

Exercise caution at every step of international expansion. Personally explore the new market, analyze the success or failure of similar products or services, and strategize based on this knowledge.

11. Engage firms in target countries

Employ firms in the target countries to integrate effectively with the local aesthetics and values. They can offer valuable insights into local market dynamics and help understand the behavior and preferences of the population.

12. Maintain brand standards

Develop a comprehensive brand book outlining your brand standards, including your mission, approved logos, and fonts. This internal point of reference guarantees that international partners align with your brand guidelines.

13. Customize messaging and marketing materials

Allocate sufficient time to comprehend the messaging and marketing materials necessary for international campaigns. Modify your marketing strategy to suit each market by conducting thorough research, testing, and implementing accordingly.

14. Adapt and overcome obstacles

Consider the impact of expanding into a new international market on your current operations. Address linguistic and cultural barriers, adapt to local laws, and anticipate financial hurdles to open accounts in the new country.

15. Familiarize yourself with cultural norms

Research and understand the cultural differences in the target markets, and adjust your business plans accordingly. Cultural norms significantly influence the success of a business in different countries.


Expanding your business globally requires careful planning and execution. By assembling an international team, researching language proficiency, considering time zones, and defining your products’ value on a global scale, you can pave the way for international success.

Furthermore, conducting market research, collaborating with local firms, maintaining brand standards, adapting to challenges, and respecting cultural norms is crucial. Engaging with professionals like InCorp Indonesia can help with essential tasks such as business licensing and company registration, allowing you to focus on growing and prospering your business without being burdened by intricate administrative aspects.


Start investing in Indonesia with InCorp


    Pandu Biasramadhan

    Senior Consulting Manager at InCorp Indonesia

    An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.

Frequently Asked Questions

    Shareholders of a PMA Company in Indonesia have various rights, including voting rights in general meetings, entitlement to dividends and liquidation proceeds, and access to information.
    They must approve significant matters through general meetings of shareholders with specified quorums, such as:

    • Amending articles of association
    • Changing share capital
    • Appointing or dismissing directors and commissioners
    • Approving major transactions, dividends, and financial statements
    • Company reorganization

    For business and work visas, the sponsor must be a company legally registered in Indonesia. Regarding social-cultural and retirement visas and KITAS & KITAP, the sponsor must be an Indonesian legal entity or a citizen. InCorp provides visa sponsorship should you require this service.

    Register the product with BPOM (National Agency of Food and Drugs) and MoH (Ministry of Health). The type of testing and document requirements depend on the type of product you want to register. Also, the time frame for registration could vary between 3 to 15 months.

    In Indonesia, the necessity of hiring Indonesian employees by foreign companies typically arises from commercial requirements, regulatory mandates in specific sectors like construction or shipping, or as part of employing foreigners to fulfill knowledge transfer obligations.

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